According to the inherent color of the product or the attributes of the product, the use of visualized colors is an important means of color box packaging printing design. Commodity packaging box is an important part of commodities. It is not only an indispensable outerwear for commodities, it plays a role in protecting commodities, facilitating transportation, sales and consumer purchase, but also a microcosm of commodity manufacturers. As an important element in the design of commodity packaging, color not only plays a role in beautifying commodity packaging, but also plays a function that cannot be ignored in the process of commodity marketing. This is being valued by more and more companies and commodity packaging box design.
In food packaging, the use of bright and bright pink, orange, orange and other colors can emphasize the fragrance, sweet smell, taste and mouthfeel of the food. Chocolate, oatmeal and other foods are mostly in warm colors such as gold, red, and coffee, giving people a fresh, delicious and nutritious feeling. The tea packaging is green, giving people a fresh and healthy feeling. The packaging of cold food and drink is blue and white with a cool and icy feeling, which can highlight the freezing and hygiene of the food. Tobacco and alcoholic foods often have elegant and simple tones, which give people a physiologically delicious and mellow feeling, and psychologically indicate that they have a long history of brand-name feelings. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray to highlight the beauty of calm and elegance. It is the color of the packaging of these products that conforms to the physical and psychological characteristics of consumers that enable consumers to quickly make a decision to purchase this product among similar products, which speeds up the sales of corporate products.
These use of the color of the product itself to reproduce the color of the packaging is the most likely to give people the association of the same kind of homology, thus giving an impression of a basic concept of the inner product. In the design of commodity packaging, color plays a silent role in the marketing of commodities due to its unique connotation, function and characteristics. This should be inspiring for our product packaging designers. Designers should not only pay attention to the beautification function of colors in commodity packaging, but also their marketing function in commodity packaging design from an economic perspective.
In the color box packaging industry, more than 80% of the information comes from vision. If color box designers’ grasp and use of packaging colors can directly reflect a certain characteristic of the inner product, this product is likely to become the first choice of buyers. Of course, there are also the opposite. Some color box packaging design experts boldly use color contrast to achieve better and more exotic results, but if you do not master it properly, it will be counterproductive.