Month: October 2020

2018 packaging design trends

Below are 5 trends to take advantage of in your product packaging designs for 2018!

Bold Colors are Making a Comeback
It started in 2017, when package designers started to integrate loud, bold colors into their package designs. Bold colors were seen being used in a wide variety of industries, and received great success; therefore, we can expect to see this trend continue in 2018. In fact, we are expecting to see the use of bold colors becoming even more popular, as more mainstream companies are integrating bright, bold colors into their packaging design. Incorporating bright colors into your design will help to make your product jump off the shelf. Using color showcases personality and positivity while creating brand identity.

Vibrant Images Tell Stories
With competition increasingly getting stronger, it is crucial that your packaging snags the attention of potential buyers quickly. Using vibrant images that tell a story is a great way to make your product stand out, and allows for your customers to connect with your brand. Now is the time to apply the principle “a picture is worth a thousand words”, tell the story of your brand and your product, and help your customers to connect in a whole new way.

Incorporate Compelling Typeface
In previous years, minimalist designs have gained popularity, especially in the health and beauty industries. However now, in 2018 we can expect to see minimalist designs spread to other industries as well. Modern consumers are now more informed than ever before, it is crucial that you communicate the benefits that your product offers in a clear and concise way. Try incorporating larger font sizes that can incorporate the main words that best describe your product. Use bold, easy-to-read fonts that will provide your product with the best chance of successfully standing out from other products on the shelf.

Eco-Friendly Materials
Nowadays consumers are starting to become increasingly conscious of the environmental impact that their choices have, and are opting to purchase products that have eco-friendly packaging, even if it costs more. Because of the emphasis that is being placed on the negative impact that plastic packaging has on the environment; consumers are beginning to associate eco-friendly packaging, with a positive brand image.

Hand Drawn Elements
Hand drawn elements are a great way for companies to develop and communicate their uniqueness and brand personality that consumers are looking for. As our world becomes more and more digital by the day, incorporating hand-drawn elements brings a human element into your packaging that can give your product the edge that it needs to stand out from the other products on the shelf. Seeing hand-drawn elements on packages that are slightly less polished, give consumers the ability to connect to the product on a personal level, that can’t be achieved with products missing this important element.

FROM:SouthPack

Xunda Clamshell Packaging,Your Clear Plastic Packaging Manufacturer. If you are interested in our products. Please feel free to contact us. We are looking forward to building business relationship with customers worldwide.

Product information for food packaging

Successful food packaging must not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns, and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people buying is not packaging, but the products in the packaging. The most effective way to accurately convey product information is to truly convey the image of the product. Fully transparent packaging can be used. The product can be displayed in a window on the packaging container. Product graphics can be drawn on the food packaging. Concise text descriptions can be made on the packaging. , You can print color product photos on the packaging and so on.

To accurately convey product information also requires the grade of packaging to be compatible with the grade of the product. Covering or exaggerating the quality and function of the product is a failure packaging. The ginseng exported from my country was once packaged in sack and carton. Foreign businessmen suspected that it was dried radish, so naturally they understood from this crude packaging grade.

On the contrary, low-end products with luxurious and expensive packaging will not attract consumers. At present, most of the small food packaging printing on the market in our country is very exquisite. The eye-catching colors, gorgeous patterns and silver glittering aluminum foil bags plus moving instructions are very attractive to consumers, especially children, but many times The value of the food in the bag is far from the selling price, which makes people feel deceived. Therefore, the grade of the packaging must be adapted to the grade of the product.

According to the successful experience in the domestic and foreign markets, the packaging of high-end consumer goods used by high-income earners mostly adopts simple and clear pictures, soft and elegant colors and high-quality materials; low-end consumer goods used by low-income earners , It uses obvious and bright colors and pictures, and then uses the term “economical” to express it. This is to accurately convey product information to consumers and make them understand.

To accurately convey product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people’s habits and lead to misunderstandings.

For example, there is experience in the use of color in food packaging design: butter does not use yellow packaging design but uses other colors to be unsalable, and coffee packaging in blue cannot be sold, because people have long been aware of the product content represented by certain colors With a relatively fixed understanding, these colors can also be called commodity image colors. The color of the product image comes from the product itself, tea color represents tea, peach color represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee color is derived from coffee.