Successful food packaging must not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns, and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people buying is not packaging, but the products in the packaging. The most effective way to accurately convey product information is to truly convey the image of the product. Fully transparent packaging can be used. The product can be displayed in a window on the packaging container. Product graphics can be drawn on the food packaging. Concise text descriptions can be made on the packaging. , You can print color product photos on the packaging and so on.
To accurately convey product information also requires the grade of packaging to be compatible with the grade of the product. Covering or exaggerating the quality and function of the product is a failure packaging. The ginseng exported from my country was once packaged in sack and carton. Foreign businessmen suspected that it was dried radish, so naturally they understood from this crude packaging grade.
On the contrary, low-end products with luxurious and expensive packaging will not attract consumers. At present, most of the small food packaging printing on the market in our country is very exquisite. The eye-catching colors, gorgeous patterns and silver glittering aluminum foil bags plus moving instructions are very attractive to consumers, especially children, but many times The value of the food in the bag is far from the selling price, which makes people feel deceived. Therefore, the grade of the packaging must be adapted to the grade of the product.
According to the successful experience in the domestic and foreign markets, the packaging of high-end consumer goods used by high-income earners mostly adopts simple and clear pictures, soft and elegant colors and high-quality materials; low-end consumer goods used by low-income earners , It uses obvious and bright colors and pictures, and then uses the term “economical” to express it. This is to accurately convey product information to consumers and make them understand.
To accurately convey product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people’s habits and lead to misunderstandings.
For example, there is experience in the use of color in food packaging design: butter does not use yellow packaging design but uses other colors to be unsalable, and coffee packaging in blue cannot be sold, because people have long been aware of the product content represented by certain colors With a relatively fixed understanding, these colors can also be called commodity image colors. The color of the product image comes from the product itself, tea color represents tea, peach color represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee color is derived from coffee.