In today’s day in age, consumers are constantly reminded of the importance of sustainable living and making greener decisions. The opportunities for reducing waste, reusing packaging, bottles and containers, and recycling wherever possible are endless and we’ve seen the world come together to ensure a brighter tomorrow for the population and for the Earth.
While consumers are doing their part and integrating these positive changes into their daily lives, we should be taking a deeper look at what packaging companies – often seen as ground zero for waste production – are doing to ensure that their products are making a difference whether it be for the environment, for unique or niche industries, for social good, and ultimately for future generations.
For the Environment
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If Mother Nature could celebrate the innovation and advancements that the package industry has accomplished in recent years, we’re sure she would! While there is an ongoing need for companies to provide environmentally-friendly alternatives, it goes without question that we’re certainly on the right track. As more companies strive to create safer, smarter and greener solutions, it’s important to acknowledge that the collaborative efforts of companies across the board is what will determine how the environment benefits from the shift.
As companies develop new and improved packaging options that will drive impactful industry action and foster a sustainable future, transparent and honest business practices should be at the forefront. The Federal Trade Commission (FTC) – a federal agency that protects consumers and businesses by preventing deceptive and unfair practices – has released “Green Guides”, which is a useful resource that encourages and regulates the use of environmental marketing claims. This guide is available to the public and offers insight to a range of terms such as compostable, degradable, and recyclable. The guide also provides context for claims that products are non-toxic, ozone-safe or ozone-friendly, and made from renewable materials.